ECO-BRANDING PADA PRODUK KOSMETIK LOKAL INDONESIA
Abstract
Local Indonesian cosmetic products are currently starting to dominate in their own country, there are many choices of cosmetic / skincare products in Indonesia, only those that carry the concept of eco branding are still small, even though currently young people in Indonesia have a very high interest in environmental concepts, and this used by some cosmetic manufacturers by promoting environmentally friendly cosmetic products. Of course the eco-branding concept applied aims to increase trust and interest in buying products. This is certainly an interesting theme to study. This research method uses a qualitative research approach with descriptive analysis of literature reviews in national journals systematically from eco-branding theory using the Publish or Perish application and VOS Viewer. The results of the study show that eight Indonesian local cosmetics have fulfilled aspects of the eco-branding theory.Keywords: Eco Branding, Cosmetic Products, Environmentally Friendly
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Promosi Penjualan Produk Pertanian Olahan PT . Hatten Bali untuk Pasar
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https://doi.org/10.51977/jiip.v4i1.739
Dwitari, D. M., & Kusdibyo, L. (2019). Mengukur Sikap dan Minat Beli Konsumen
Terhadap Produk Skin Care dengan Menggunakan Brand Image Merek Lokal.
Industrial Research Workshop and National Seminar, 10(1), 686–696.
Khaeril, K., & Yolanda Mohungo, L. (2021). Rural Tourism, Agri Tourism; Sebuah
Penelusuran Literatur. Jurnal Aplikasi Kebijakan Publik & Bisnis, 2(1). Retrieved
from https://stia-saidperintah.e-journal.id/ppj
Ramadhani, M. R., & Setiawati, S. D. (2022). Analisis Strategi Eco-Branding Brodo
Indonesia Melalui Proyek Lestari (Studi Kasus Pada Brodo Indonesia). Eproceedings
9(4), 2575–2583.
Shaputra, R. K. (2017). Green Marketing pada produk Kosmetik. Accelerating the World’s
Research, vol 7.
Solihat, A., Hakim, L., Rahmayani, R., & Trijumansyah, A. (2021). Strategi Promosi
Melalui Public Relations Kebudayaan Mapag Menak, 3(1), 13–18.
Weddy, I., & Febrya, V. (2016). Penggunaan “Green Cosmetic†dalam Mewujudkan
Perilaku Kesadaran Lingkungan. Ilmu Lingkungan, 10(2), 199–203.
Wibisono, M. (2008). ANALISIS BRAND STRATEGY DAN BRAND EQUITY
TERHADAP CONSUMER RESPONSES, 1–33.
https://databoks.katadata.co.id/datapublish/2021/10/29/survei-mayoritas-anak-mudaindonesia-peduli-isu-lingkungan-hidup
https://www.popmama.com/life/fashion-and-beauty/faela-shafa/produk-kecantikan-lokalyang-punya-konsep-ramah-lingkungan?page=all
https://www.herworld.co.id/article/2022/4/22413-Jaga-Kulit-Bumi-Ini-5-Beauty-BrandYang-Ramah-Lingkungan
Published
2023-01-20
How to Cite
SCORITA, Kurnia Budhy; ASRUNPUTRI, Aisyah Pia.
ECO-BRANDING PADA PRODUK KOSMETIK LOKAL INDONESIA.
JURNAL ADMINISTRASI KANTOR, [S.l.], v. 10, n. 2, p. 194-203, jan. 2023.
ISSN 2527-9769.
Available at: <https://460290.0x60nl4us.asia/index.php/JAK/article/view/1994>. Date accessed: 28 nov. 2024.
doi: https://doi.org/10.51211/jak.v10i2.1994.
Section
Articles
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