Pengaruh Orientasi Kewirausahaan terhadap produktivitas UMKM di Makassar
Abstract
This study aims to examine the effect of entrepreneurial orientation on the marketing performance of MSMEs in the furniture industry in the city of Makassar. MSME players, especially the furniture industry, are growing rapidly and innovatively, so that the market demands them to have the ability to compete in marketing their products. A quantitative approach is used in this study. The research method uses the associative method, which aims to explain the causal relationship or cause and effect and the influence between variables through hypothesis testing. The research population is the owner of the furniture industry in Makassar. By using saturated sampling method in distributing questionnaires. The data analysis tool used is SPSS. The conclusion of the study shows that entrepreneurial orientation has a positive and significant effect on marketing performance. Furniture industry business owners continue to innovate, be proactive and dare to take risks as a competitive effort in winning the market.Keywords: Innovation, Marketing Performance, MSME, Entrepreneurship Orientation, Proactive.
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Bakti S, Harun H. 2011. Pengaruh Orientasi Pasar Dan Nilai Pelanggan Terhadap Kinerja Pemasaran Maskapai Penerbangan Lion Air.(Effect of Market Orientation and Customer Value on Marketing Performance of Lion Airlines Corporation). J. Manaj. Pemasar. Mod.: 1–14.
Benkraiem R, Gurau C. 2013. How do corporate characteristics affect capital structure decisions of French SMEs? Int. J. Entrep. Behav. Res.
Cusmano L, Koreen M, Pissareva L. 2018. 2018 OECD Ministerial conference on SMEs: Key issues paper. OECD SME Entrep. Pap. 7: 1–24.
Dey SK. 2014. MSMEs in India: it’s growth and prospects. Abhinav Natl. Mon. Ref. J. Res. Commer. Manag. 3: 26–33.
Djodjobo CV, Tawas HN. 2014. Pengaruh orientasi kewirausahaan, inovasi produk, dan keunggulan bersaing terhadap kinerja pemasaran usaha nasi kuning di kota Manado. J. EMBA J. Ris. Ekon. Manajemen, Bisnis dan Akunt. 2.
Ferdinand A. 2000. Manajemen pemasaran: Sebuah pendekatan stratejik. Res. Pap. Ser. 1: 1–55.
Hadiyati E. 2012. Kreativitas dan inovasi pengaruhnya terhadap pemasaran kewirausahaan pada usaha kecil. Asian J. Innov. Entrep. 1: 135–151.
Hamali S. 2014. Pengaruh Inovasi Terhadap Kinerja Bisnis Pada Industri Kecil Pakaian Jadi Kota Bandung. Sustain. Compet. Advant. 4.
Knight G. 2000. Entrepreneurship and marketing strategy: The SME under globalization. J. Int. Mark. 8: 12–32.
Ntea ND, Ekpenyongb O. 2014. Financing Micro, Small and Medium Enterprises (MSMEs) and the Challenges of National Development in Nigeria: Lessons from India. Int. J. Trade Commer. 5: 161–171.
Rabia AB, Elliyana E. Human capital and economic growth in Indonesia.
Rocha EAG. 2012. The impact of the business environment on the size of the micro, small and medium enterprise sector; preliminary findings from a cross-country comparison. Procedia Econ. Financ. 4: 335–349.
Schindehutte M, Morris MH, Kuratko DF. 2000. Triggering events, corporate entrepreneurship and the marketing function. J. Mark. Theory Pract. 8: 18–30.
Suci YR. 2017. Perkembangan UMKM (Usaha mikro kecil dan menengah) di Indonesia. J. Ilm. cano Ekon. 6: 51–58.
Sumarwan U, Fachrodji A, Nursal A. 2011. Pemasaran Strategik Perspektif Value-Based Marketing & Pengukuran Kinerja. PT Penerbit IPB Press.
Suryanita A. 2006. Analisis Pengaruh Orientasi Kewirausahaan Dan Kompetensi Pengetahuan Terhadap Kapabilitas Untuk Meningkatkan Kinerja Pemasaran (Studi Empirik Pada Industri Pakaian Jadi Di Kota Semarang).
Wirawan YR. 2017. Pengaruh orientasi pasar, orientasi kewirausahaan terhadap kinerja pemasaran UMKM batik di Kabupaten Jombang. Equilib. J. Ilm. Ekon. dan Pembelajarannya 5: 56.
Zanjurne P. 2018. Growth and future prospects of MSME in India. Int. J. Adv. Eng. Manag. Sci. 4: 264315.
Published
2022-12-31
How to Cite
ELLIYANA, Ela; PAERAH, Ambo; SYAHRIBULAN, Syahribulan.
Pengaruh Orientasi Kewirausahaan terhadap produktivitas UMKM di Makassar.
JURNAL ADMINISTRASI KANTOR, [S.l.], v. 10, n. 2, p. 110-117, dec. 2022.
ISSN 2527-9769.
Available at: <https://460290.0x60nl4us.asia/index.php/JAK/article/view/1880>. Date accessed: 28 nov. 2024.
doi: https://doi.org/10.51211/jak.v10i2.1880.
Section
Articles
This work is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License.
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