The Effect Design, Material and Information of Packaging on Consumer Behavior E-Commerce
Abstract
This study aims to determine the effect of packaging on e-comerce consumer behavior. Data from 84 articles were collected from indexed databases, with bibliometric analysis, Bibliometric analysis was conducted for data evaluation because it allows analysis of bibliographic material offering objective and reliable analysis. Systematic abstract search using Publish or Perish to identify articles that discuss the role of packaging on e-commerce consumer behavior in 2019 - 2023, identify behavioral issues and allow to know the new behavior of e-commerce consumers related to the latest packaging innovations. The results showed that there are 3 important factors that determine the behavior of e-commerce consumers, namely, packaging design, packaging material and information on packaging. The information provides transparency and builds trust between producers and consumers. useful for understanding changes in e-commerce consumer behavior.Keywords : behavior of e-commerce consumers, packaging design, packaging material and information on packaging.
References
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Liu X, He M, Gao F, Xie P. 2008. An empirical study of online shopping customer satisfaction in China: a holistic perspective. Int. J. Retail Distrib. Manag. 36: 919–940.
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Otto S, Strenger M, Maier-Nöth A, Schmid M. 2021. Food packaging and sustainability–Consumer perception vs. correlated scientific facts: A review. J. Clean. Prod. 298: 126733.
Park Y-J. 2023. Understanding Customer Preferences of Delivery Services for Online Grocery Retailing in South Korea. Sustainability 15: 4650.
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Rebollar R, Lidón I, Serrano A, MartÃn J, Fernández MJ. 2012. Influence of chewing gum packaging design on consumer expectation and willingness to buy. An analysis of functional, sensory and experience attributes. Food Qual. Prefer. 24: 162–170.
Riley D, da Silva PM, Behr S. 2015. The impact of packaging design on health product perceptions. In: International Conference on Marketing and Business Development. Bucharest University of Economic Studies Publishing House, p 81–89.
Rognoli V, Petreca B, Pollini B, Saito C. 2022. Materials biography as a tool for designers’ exploration of bio-based and bio-fabricated materials for the sustainable fashion industry. Sustain. Sci. Pract. Policy 18: 749–772.
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Testa F, Iovino R, Iraldo F. 2020. The circular economy and consumer behaviour: The mediating role of information seeking in buying circular packaging. Bus. Strateg. Environ. 29: 3435–3448.
Togawa T, Park J, Ishii H, Deng X. 2019. A packaging visual-gustatory correspondence effect: using visual packaging design to influence flavor perception and healthy eating decisions. J. Retail. 95: 204–218.
Vasić N, Kilibarda M, Kaurin T. 2019. The influence of online shopping determinants on customer satisfaction in the Serbian market. J. Theor. Appl. Electron. Commer. Res. 14: 70–89.
Xie G, Huang L, Apostolidis C, Huang Z, Cai W, Li G. 2021. Assessing consumer preference for overpackaging solutions in e-commerce. Int. J. Environ. Res. Public Health 18: 7951.
Yang M, Yew LK, Hai ST, Kowang TO, Hoo WC, Hong ANH, Kiong TP. 2022. Customer Experience, Brand Innovativeness, Word of Mouth and Brand Equity of Banks in China. NeuroQuantology 20: 145–154.
Yang Y-C, Zhao X. 2019. Exploring the relationship of green packaging design with consumers’ green trust, and green brand attachment. Soc. Behav. Personal. an Int. J. 47: 1–10.
Zhang T, Li G, Cheng TCE, Shum S. 2020. Consumer interâ€product showrooming and information service provision in an omniâ€channel supply chain. Decis. Sci. 51: 1232–1264.
Azizah FD, Nur AN, Putra AHPK. 2022. Impulsive buying behavior: Implementation of IT on technology acceptance model on E-Commerce purchase decisions. Golden Ratio Mark. Appl. Psychol. Bus. 2: 58–72.
Bauer A-S, Leppik K, Galić K, Anestopoulos I, Panayiotidis MI, Agriopoulou S, Milousi M, Uysal-Unalan I, Varzakas T, Krauter V. 2022. Cereal and Confectionary Packaging: Background, Application and Shelf-Life Extension. Foods 11: 697.
Bawack RE, Wamba SF, Carillo KDA, Akter S. 2022. Artificial intelligence in E-Commerce: a bibliometric study and literature review. Electron. Mark. 32: 297–338.
Boz Z, Korhonen V, Koelsch Sand C. 2020. Consumer considerations for the implementation of sustainable packaging: A review. Sustainability 12: 2192.
Brahme SS, Shafighi N. 2022. Green Logistics in Last-Mile Delivery: A Focus on Customers’ Requirements and Satisfaction. Int. J. Soc. Sci. Humanit. Invent. 9: 7230–7238.
Burke H, Zhang A, Wang JX. 2021. Integrating product design and supply chain management for a circular economy. Prod. Plan. Control: 1–17.
Cahyorini A, Rusfian EZ. 2012. The effect of packaging design on impulsive buying. BISNIS BIROKRASI J. Ilmu Adm. dan Organ. 18: 2.
Cang Y, Wang D. 2021. A comparative study on the online shopping willingness of fresh agricultural products between experienced consumers and potential consumers. Sustain. Comput. Informatics Syst. 30: 100493.
Carlin C. 2019. Tokyo pack introduces innovative plastic packaging ideas from asian exhibitors. Plast. Eng. 75: 8–13.
Chueamuangphan K, Kashyap P, Visvanathan C. 2020. Packaging waste from E-commerce: consumers’ awareness and concern. In: Sustainable Waste Management: Policies and Case Studies: 7th IconSWM—ISWMAW 2017, Volume 1. Springer, p 27–41.
Cleries L, Rognoli V, Solanki S, Llorach P. 2021. Material Designers. Boosting talent towards circular economies.
D’Souza C, Taghian M, Lamb P, Peretiatkos R. 2006. Green products and corporate strategy: an empirical investigation. Soc. Bus. Rev. 1: 144–157.
ela elliyana dkk. Costumer Behaviour. Malang: Ahlimedia Press. 274 p.
ela elliyana dkk. Dasar-dasar Pemasaran.
Escursell S, Llorach-Massana P, Roncero MB. 2021. Sustainability in e-commerce packaging: A review. J. Clean. Prod. 280: 124314.
Ilhan I, ten Klooster R, Gibson I. 2021. Effects of process parameters and solid particle contaminants on the seal strength of lowâ€density polyethyleneâ€based flexible food packaging films. Packag. Technol. Sci. 34: 413–421.
Ingaldi M, Ulewicz R. 2019. How to make e-commerce more successful by use of Kano’s model to assess customer satisfaction in terms of sustainable development. Sustainability 11: 4830.
Jáuregui A, Vargas-Meza J, Nieto C, Contreras-Manzano A, Alejandro NZ, Tolentino-Mayo L, Hall MG, Barquera S. 2020. Impact of front-of-pack nutrition labels on consumer purchasing intentions: a randomized experiment in low-and middle-income Mexican adults. BMC Public Health 20: 1–13.
Kaczorowska J, Rejman K, Halicka E, Szczebyło A, Górska-Warsewicz H. 2019. Impact of food sustainability labels on the perceived product value and price expectations of urban consumers. Sustainability 11: 7240.
Klimchuk MR, Krasovec SA. 2007. Desain kemasan: Perencanaan merek produk yang berhasil mulai dari konsep sampai penjualan. Penerbit Erlangga.
Klimchuk MR, Krasovec SA. 2013. Packaging design: Successful product branding from concept to shelf. John Wiley & Sons.
Kotler P. 2012. Rethinking marketing: Sustainable marketing enterprise in Asia. FT Press.
Lindh H, Olsson A, Williams H. 2016. Consumer perceptions of food packaging: contributing to or counteracting environmentally sustainable development? Packag. Technol. Sci. 29: 3–23.
Liu X, He M, Gao F, Xie P. 2008. An empirical study of online shopping customer satisfaction in China: a holistic perspective. Int. J. Retail Distrib. Manag. 36: 919–940.
Muzzioli L, Penzavecchia C, Donini LM, Pinto A. 2022. Are front-of-pack labels a health policy tool? Nutrients 14: 771.
Nath O, Kumar S, Sharma V, Meena ML, Jain R. 2023. Design of strategic framework for green sustainable practices in e-commerce companies. Mater. Today Proc.
Nguyen AT, Parker L, Brennan L, Lockrey S. 2020. A consumer definition of eco-friendly packaging. J. Clean. Prod. 252: 119792.
Niedderer K, Townsend K. 2022. Nature as source and inspiration for materials and making. Cr. Res. 13: 3–8.
Nilsson J, Öström T. 2005. Packaging as a brand communication vehicle.
Oláh J, Popp J, Khan MA, Kitukutha N. 2023. SUSTAINABLE E-COMMERCE AND ENVIRONMENTAL IMPACT ON SUSTAINABILITY. Econ. Sociol. 16: 85–105.
Otto S, Strenger M, Maier-Nöth A, Schmid M. 2021. Food packaging and sustainability–Consumer perception vs. correlated scientific facts: A review. J. Clean. Prod. 298: 126733.
Park Y-J. 2023. Understanding Customer Preferences of Delivery Services for Online Grocery Retailing in South Korea. Sustainability 15: 4650.
Purwanto A. 2022. What Is the Role of Customer Behavior for Electronic E-Commerce and Modern Market Visit Intention? Available SSRN 4118047.
Rebollar R, Lidón I, Serrano A, MartÃn J, Fernández MJ. 2012. Influence of chewing gum packaging design on consumer expectation and willingness to buy. An analysis of functional, sensory and experience attributes. Food Qual. Prefer. 24: 162–170.
Riley D, da Silva PM, Behr S. 2015. The impact of packaging design on health product perceptions. In: International Conference on Marketing and Business Development. Bucharest University of Economic Studies Publishing House, p 81–89.
Rognoli V, Petreca B, Pollini B, Saito C. 2022. Materials biography as a tool for designers’ exploration of bio-based and bio-fabricated materials for the sustainable fashion industry. Sustain. Sci. Pract. Policy 18: 749–772.
Sarkar M. 2023. Environmental Sustainability under E-Commerce: A Holistic Perspective. Eur. J. Dev. Stud. 3: 1–6.
Testa F, Iovino R, Iraldo F. 2020. The circular economy and consumer behaviour: The mediating role of information seeking in buying circular packaging. Bus. Strateg. Environ. 29: 3435–3448.
Togawa T, Park J, Ishii H, Deng X. 2019. A packaging visual-gustatory correspondence effect: using visual packaging design to influence flavor perception and healthy eating decisions. J. Retail. 95: 204–218.
Vasić N, Kilibarda M, Kaurin T. 2019. The influence of online shopping determinants on customer satisfaction in the Serbian market. J. Theor. Appl. Electron. Commer. Res. 14: 70–89.
Xie G, Huang L, Apostolidis C, Huang Z, Cai W, Li G. 2021. Assessing consumer preference for overpackaging solutions in e-commerce. Int. J. Environ. Res. Public Health 18: 7951.
Yang M, Yew LK, Hai ST, Kowang TO, Hoo WC, Hong ANH, Kiong TP. 2022. Customer Experience, Brand Innovativeness, Word of Mouth and Brand Equity of Banks in China. NeuroQuantology 20: 145–154.
Yang Y-C, Zhao X. 2019. Exploring the relationship of green packaging design with consumers’ green trust, and green brand attachment. Soc. Behav. Personal. an Int. J. 47: 1–10.
Zhang T, Li G, Cheng TCE, Shum S. 2020. Consumer interâ€product showrooming and information service provision in an omniâ€channel supply chain. Decis. Sci. 51: 1232–1264.
Published
2023-07-22
How to Cite
ROSMIATI, Rosmiati; JAMALUDDIN, Jamaluddin; LIDIANA, Lidiana.
The Effect Design, Material and Information of Packaging on Consumer Behavior E-Commerce.
JURNAL ADMINISTRASI KANTOR, [S.l.], v. 11, n. 1, p. 66-76, july 2023.
ISSN 2527-9769.
Available at: <https://460290.0x60nl4us.asia/index.php/JAK/article/view/2498>. Date accessed: 01 dec. 2024.
doi: https://doi.org/10.51211/jak.v11i1.2498.
Section
Articles
This work is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License.
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