The Influence of Packaging Design on the Performance of Small and Medium-sized Enterprises' Products
Abstract
The purpose of this research is to understand the functions of packaging. It employs two scientific approaches: a broad literature review focused on packaging-related articles and a series of empirical observations of packaging industry cases, with a strong emphasis on packaging. This paper demonstrates its originality by considering the shifting technological opportunities in packaging to ensure a wider range of design choices in packaging, thereby bridging the gap between product packaging and consumers in both digital and conventional marketing. This research is still in its early stages, and the limitations arise from the simple proliferation of smart and interactive packaging in empirical contexts. New packaging technologies and design decisions are expected to have significant practical implications for micro, small, and medium-sized enterprises (MSMEs).Keywords : Desain packaging, fungsional produk, consumer Experience, tehnologi packaging,
References
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Ilhan I, ten Klooster R, Gibson I. 2021. Effects of process parameters and solid particle contaminants on the seal strength of lowâ€density polyethyleneâ€based flexible food packaging films. Packag. Technol. Sci. 34: 413–421.
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Moeini A, Pedram P, Fattahi E, Cerruti P, Santagata G. 2022. Edible polymers and secondary bioactive compounds for food packaging applications: antimicrobial, mechanical, and gas barrier properties. Polymers (Basel). 14: 2395.
Molina-Besch K, Wikström F, Williams H. 2019. The environmental impact of packaging in food supply chains—does life cycle assessment of food provide the full picture? Int. J. Life Cycle Assess. 24: 37–50.
Nguyen AT, Parker L, Brennan L, Lockrey S. 2020. A consumer definition of eco-friendly packaging. J. Clean. Prod. 252: 119792.
Olawepo GT, Ibojo BO. 2015. The relationship between packaging and consumers purchase intention: A case study of Nestlé Nigeria Product. Int. Bus. Manag. 10: 72–81.
Popovic I, Bossink BAG, van der Sijde PC. 2019. Factors influencing consumers’ decision to purchase food in environmentally friendly packaging: what do we know and where do we go from here? Sustainability 11: 7197.
Poslon S, KovaÄević D, Brozović M. 2021. Impact of packaging shape and material on consumer expectations. J. Graph. Eng. Des. 12: 39–44.
Raheem AR, Vishnu P, Ahmed AM. 2014. Impact of product packaging on consumer’s buying behavior. Eur. J. Sci. Res. 122: 125–134.
Rintamäki T, Spence MT, Saarijärvi H, Joensuu J, Yrjölä M. 2021. Customers’ perceptions of returning items purchased online: planned versus unplanned product returners. Int. J. Phys. Distrib. Logist. Manag. 51: 403–422.
Rogers Y, Sharp H, Preece J. 2023. Interaction design: beyond human-computer interaction. John Wiley & Sons.
Simmonds G, Spence C. 2017. Thinking inside the box: How seeing products on, or through, the packaging influences consumer perceptions and purchase behaviour. Food Qual. Prefer. 62: 340–351.
Simmonds G, Woods AT, Spence C. 2018. ‘Show me the goods’: Assessing the effectiveness of transparent packaging vs. product imagery on product evaluation. Food Qual. Prefer. 63: 18–27.
Skliarenko N V, Didukh AS, Rainysh V V, Kolosnichenko O V, Chuprina N V. 2021. From waste to usefulness: Packaging design as a by-product. Int. J. Des. Nat. Ecodynamicsthis link is Disabl. 16: 487–494.
Spruit D, Almenar E. 2021. First market study in e-commerce food packaging: Resources, performance, and trends. Food Packag. Shelf Life 29: 100698.
Taherimehr M, YousefniaPasha H, Tabatabaeekoloor R, Pesaranhajiabbas E. 2021. Trends and challenges of biopolymerâ€based nanocomposites in food packaging. Compr. Rev. Food Sci. Food Saf. 20: 5321–5344.
Testa F, Iovino R, Iraldo F. 2020. The circular economy and consumer behaviour: The mediating role of information seeking in buying circular packaging. Bus. Strateg. Environ. 29: 3435–3448.
Togawa T, Park J, Ishii H, Deng X. 2019. A packaging visual-gustatory correspondence effect: using visual packaging design to influence flavor perception and healthy eating decisions. J. Retail. 95: 204–218.
Wang QJ, Spence C. 2019. Sonic packaging: how packaging sounds influence multisensory product evaluation. Multisensory Packag. Des. new Prod. Exp.: 103–125.
Williams H, Lindström A, Trischler J, Wikström F, Rowe Z. 2020. Avoiding food becoming waste in households–The role of packaging in consumers’ practices across different food categories. J. Clean. Prod. 265: 121775.
Yokokawa N, Amasawa E, Hirao M. 2021. Design assessment framework for food packaging integrating consumer preferences and environmental impact. Sustain. Prod. Consum. 27: 1514–1525.
Zhang T, Li G, Cheng TCE, Shum S. 2020. Consumer interâ€product showrooming and information service provision in an omniâ€channel supply chain. Decis. Sci. 51: 1232–1264.
Zhang Y, Wang B, Lu F, Wang L, Ding Y, Kang X. 2021. Plant-derived antioxidants incorporated into active packaging intended for vegetables and fatty animal products: A review. Food Addit. Contam. Part A 38: 1237–1248.
Al-Tayyar NA, Youssef AM, Al-Hindi RR. 2020. Edible coatings and antimicrobial nanoemulsions for enhancing shelf life and reducing foodborne pathogens of fruits and vegetables: A review. Sustain. Mater. Technol. 26: e00215.
Bauer A-S, Leppik K, Galić K, Anestopoulos I, Panayiotidis MI, Agriopoulou S, Milousi M, Uysal-Unalan I, Varzakas T, Krauter V. 2022. Cereal and Confectionary Packaging: Background, Application and Shelf-Life Extension. Foods 11: 697.
Becker L, Jaakkola E. 2020. Customer experience: fundamental premises and implications for research. J. Acad. Mark. Sci. 48: 630–648.
Brennan L, Langley S, Verghese K, Lockrey S, Ryder M, Francis C, Phan-Le NT, Hill A. 2021. The role of packaging in fighting food waste: A systematised review of consumer perceptions of packaging. J. Clean. Prod. 281: 125276.
Burke H, Zhang A, Wang JX. 2021. Integrating product design and supply chain management for a circular economy. Prod. Plan. Control: 1–17.
Cenci-Goga BT, Iulietto MF, Sechi P, Borgogni E, Karama M, Grispoldi L. 2020. New trends in meat packaging. Microbiol. Res. (Pavia). 11: 56–67.
Cetin G. 2020. Experience vs quality: predicting satisfaction and loyalty in services. Serv. Ind. J. 40: 1167–1182.
Chaudhuri N, Gupta G, Vamsi V, Bose I. 2021. On the platform but will they buy? Predicting customers’ purchase behavior using deep learning. Decis. Support Syst. 149: 113622.
Cooreman-Algoed M, Boone L, Taelman SE, Van Hemelryck S, Brunson A, Dewulf J. 2022. Impact of consumer behaviour on the environmental sustainability profile of food production and consumption chains–a case study on chicken meat. Resour. Conserv. Recycl. 178: 106089.
Dudbridge M. 2016. Handbook of seal integrity in the food industry.
Erlyana Y. 2020. The Effect of Packaging Design on the Improvement of MSME Brand Value Using the Pre-test and Post-tests Methods. In: International Conference of Innovation in Media and Visual Design (IMDES 2020). Atlantis Press, p 261–267.
Flanagan A, Priyadarshini A. 2021. A study of consumer behaviour towards food-waste in Ireland: Attitudes, quantities and global warming potentials. J. Environ. Manage. 284: 112046.
Garritty C, Hamel C, Hersi M, Butler C, Monfaredi Z, Stevens A, Nussbaumer-Streit B, Cheng W, Moher D. 2020. Assessing how information is packaged in rapid reviews for policy-makers and other stakeholders: a cross-sectional study. Heal. Res. Policy Syst. 18: 1–17.
Gurova O, Merritt TR, Papachristos E, Vaajakari J. 2020. Sustainable solutions for wearable technologies: mapping the product development life cycle. Sustainability 12: 8444.
Heide M, Olsen SO. 2017. Influence of packaging attributes on consumer evaluation of fresh cod. Food Qual. Prefer. 60: 9–18.
Herbes C, Beuthner C, Ramme I. 2020. How green is your packaging—A comparative international study of cues consumers use to recognize environmentally friendly packaging. Int. J. Consum. Stud. 44: 258–271.
Ilhan I, ten Klooster R, Gibson I. 2021. Effects of process parameters and solid particle contaminants on the seal strength of lowâ€density polyethyleneâ€based flexible food packaging films. Packag. Technol. Sci. 34: 413–421.
Karachiwalla R, Pinkow F. 2021. Understanding crowdsourcing projects: A review on the key design elements of a crowdsourcing initiative. Creat. Innov. Manag. 30: 563–584.
Khandpur N, Mais LA, de Morais Sato P, Martins APB, Spinillo CG, Rojas CFU, Garcia MT, Jaime PC. 2019. Choosing a front-of-package warning label for Brazil: A randomized, controlled comparison of three different label designs. Food Res. Int. 121: 854–861.
Krishna A, Cian L, Aydınoğlu NZ. 2017. Sensory aspects of package design. J. Retail. 93: 43–54.
Ku B, Lupton E. 2022. Health design thinking: creating products and services for better health. MIT Press.
Lydekaityte J, Tambo T. 2020. Smart packaging: Definitions, models and packaging as an intermediator between digital and physical product management. Int. Rev. Retail. Distrib. Consum. Res. 30: 377–410.
Mirzaie S, Thuring M, Allacker K. 2020. End-of-life modelling of buildings to support more informed decisions towards achieving circular economy targets. Int. J. Life Cycle Assess. 25: 2122–2139.
Moeini A, Pedram P, Fattahi E, Cerruti P, Santagata G. 2022. Edible polymers and secondary bioactive compounds for food packaging applications: antimicrobial, mechanical, and gas barrier properties. Polymers (Basel). 14: 2395.
Molina-Besch K, Wikström F, Williams H. 2019. The environmental impact of packaging in food supply chains—does life cycle assessment of food provide the full picture? Int. J. Life Cycle Assess. 24: 37–50.
Nguyen AT, Parker L, Brennan L, Lockrey S. 2020. A consumer definition of eco-friendly packaging. J. Clean. Prod. 252: 119792.
Olawepo GT, Ibojo BO. 2015. The relationship between packaging and consumers purchase intention: A case study of Nestlé Nigeria Product. Int. Bus. Manag. 10: 72–81.
Popovic I, Bossink BAG, van der Sijde PC. 2019. Factors influencing consumers’ decision to purchase food in environmentally friendly packaging: what do we know and where do we go from here? Sustainability 11: 7197.
Poslon S, KovaÄević D, Brozović M. 2021. Impact of packaging shape and material on consumer expectations. J. Graph. Eng. Des. 12: 39–44.
Raheem AR, Vishnu P, Ahmed AM. 2014. Impact of product packaging on consumer’s buying behavior. Eur. J. Sci. Res. 122: 125–134.
Rintamäki T, Spence MT, Saarijärvi H, Joensuu J, Yrjölä M. 2021. Customers’ perceptions of returning items purchased online: planned versus unplanned product returners. Int. J. Phys. Distrib. Logist. Manag. 51: 403–422.
Rogers Y, Sharp H, Preece J. 2023. Interaction design: beyond human-computer interaction. John Wiley & Sons.
Simmonds G, Spence C. 2017. Thinking inside the box: How seeing products on, or through, the packaging influences consumer perceptions and purchase behaviour. Food Qual. Prefer. 62: 340–351.
Simmonds G, Woods AT, Spence C. 2018. ‘Show me the goods’: Assessing the effectiveness of transparent packaging vs. product imagery on product evaluation. Food Qual. Prefer. 63: 18–27.
Skliarenko N V, Didukh AS, Rainysh V V, Kolosnichenko O V, Chuprina N V. 2021. From waste to usefulness: Packaging design as a by-product. Int. J. Des. Nat. Ecodynamicsthis link is Disabl. 16: 487–494.
Spruit D, Almenar E. 2021. First market study in e-commerce food packaging: Resources, performance, and trends. Food Packag. Shelf Life 29: 100698.
Taherimehr M, YousefniaPasha H, Tabatabaeekoloor R, Pesaranhajiabbas E. 2021. Trends and challenges of biopolymerâ€based nanocomposites in food packaging. Compr. Rev. Food Sci. Food Saf. 20: 5321–5344.
Testa F, Iovino R, Iraldo F. 2020. The circular economy and consumer behaviour: The mediating role of information seeking in buying circular packaging. Bus. Strateg. Environ. 29: 3435–3448.
Togawa T, Park J, Ishii H, Deng X. 2019. A packaging visual-gustatory correspondence effect: using visual packaging design to influence flavor perception and healthy eating decisions. J. Retail. 95: 204–218.
Wang QJ, Spence C. 2019. Sonic packaging: how packaging sounds influence multisensory product evaluation. Multisensory Packag. Des. new Prod. Exp.: 103–125.
Williams H, Lindström A, Trischler J, Wikström F, Rowe Z. 2020. Avoiding food becoming waste in households–The role of packaging in consumers’ practices across different food categories. J. Clean. Prod. 265: 121775.
Yokokawa N, Amasawa E, Hirao M. 2021. Design assessment framework for food packaging integrating consumer preferences and environmental impact. Sustain. Prod. Consum. 27: 1514–1525.
Zhang T, Li G, Cheng TCE, Shum S. 2020. Consumer interâ€product showrooming and information service provision in an omniâ€channel supply chain. Decis. Sci. 51: 1232–1264.
Zhang Y, Wang B, Lu F, Wang L, Ding Y, Kang X. 2021. Plant-derived antioxidants incorporated into active packaging intended for vegetables and fatty animal products: A review. Food Addit. Contam. Part A 38: 1237–1248.
Published
2023-08-09
How to Cite
MARICAR, Rezvanny; NAHARUDDIN, Andi; ROSMIATI, Rosmiati.
The Influence of Packaging Design on the Performance of Small and Medium-sized Enterprises' Products.
JURNAL ADMINISTRASI KANTOR, [S.l.], v. 11, n. 1, p. 101-110, aug. 2023.
ISSN 2527-9769.
Available at: <https://460290.0x60nl4us.asia/index.php/JAK/article/view/2360>. Date accessed: 01 dec. 2024.
doi: https://doi.org/10.51211/jak.v11i1.2360.
Section
Articles
This work is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License.
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